Overview
Equal IQ needed a marketing site for their deal-flow and revenue platform. I designed and built the entire thing from scratch in one week, handling visual design, interaction design, motion, and code.
The goal was to communicate a complex B2B product (deal tracking, obligation management, collections) in a way that actually felt alive and modern rather than the typical static SaaS landing page.
Animations
For the homepage feature section, I created a set of hand-crafted animated moments to bring the product story to life. Each feature card pairs a real business pain point with a custom visual interaction, helping visitors understand the problem quickly without relying only on copy.
The animations show ideas like important deal details getting buried across messages, obligations being missed, and revenue slipping through the cracks. Instead of using generic SaaS graphics, I built each interaction to feel specific to Equal IQ’s world of contracts, payments, teams, and deal execution.
These small motion details helped give the site a more ownable visual identity while making it feel more engaging and polished
Reflections
This project pushed me to simplify a dense operational workflow into something approachable and easy to scan. I focused on making the site feel custom, credible, and product-specific through clear section structure, thoughtful copy, and motion details that supported the story instead of distracting from it.
Built with Next.js, TypeScript, Tailwind CSS, Motion.
You can view the demo live site here.